Maine lawmakers are proposing changes to state marijuana advertising rules because the current system is too restrictive and subjective, according to a new report by the Maine Public Interest Research Group.
An amendment to the Adult Advertising and Marketing Act, proposed by U.S. Rep. John Madigan, D-Portland, and Sen. Paul LePage, R-Bangor, would create an independent review process for companies that violate state marijuana advertising rules. The bill, which is still in draft form, "would apply to both medical and recreational companies," Madigan said in an interview Thursday, despite the title.
State officials say the SeaWeed Co. logo violates state rules governing the sale of cannabis products in the newly opened adult medical marijuana market. The packaging label would appeal to people under 21, but state authorities say it violates state law to advertise cannabis products sold for recreational use to those under 21.
In December, the Bureau of Marijuana Policy determined that SeaWeed Co. of South Portland violated the rules by using a mermaid in its logo. Malloch wrote in a message to Sea Weed owner Scott Howard that the "mermaid logo is not only for humans or animals, but also appears in other popular cultural articles and marketing for young children and young people, and therefore the image of a mermaid has a special appeal to people under 21.